Natalia Álvarez's profile

Orange Is The New Black Season 7 | Transmedia Campaign

Natalia Álvarez
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Orange Is The New Black | Transmedia Campaign
To promote Netflix's original season 7

The media campaign is composed of a digital campaign through social media to promote a contest where fans can win chances to attend the new season premiere during the Amsterdam Pride 2019. The chosen target audience are 20 to 30-year-old females living in The Netherlands supporters of the LGTB movement.

Some of the visuals created for the campaign include a promotional video on Instagram, a sticker to be placed around Amsterdam, and several posts celebrating LGBT activists.

Utrecht, NL



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Orangeisthenewblack Netflix Advertising transmedia storytelling OITNB creative campaign graphicdesign ux/ui
Orangeisthenewblack Netflix Advertising transmedia storytelling OITNB creative campaign graphicdesign ux/ui
Orangeisthenewblack Netflix Advertising transmedia storytelling OITNB creative campaign graphicdesign ux/ui
Orangeisthenewblack Netflix Advertising transmedia storytelling OITNB creative campaign graphicdesign ux/ui
Orange Is The New Black Season 7 | Transmedia Campaign
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Natalia Álvarez's profile
Madrid, Spain

Orange Is The New Black Season 7 | Transmedia Campaign

Orange Is The New Black | Transmedia Campaign To promote Netflix's original season 7 The media campaign is composed of a digital campaign throug Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives